Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

by W. Chan Kim

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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Ideas

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Ideas

  • Make Your Move

    To make your move and create a Blue Ocean Shift you need to do one final thing: create a Blue Ocean Fair. This is literally a fair with booths that represent the ideas that your growth team has generated. You and your team will present your ideas for change to your stakeholders, costumers, and non-c

  • Find How You Get There

    This is the most time-consuming step in the Blue Ocean Shift process. There are six paths that your team needs to follow; you should break your team up into two or three groups per path and start gathering data. Industry is the first path, what are you offering and who is your competition? Strategic

  • Imagine Where You Could Be

    In order to see what your customers are dealing with when employing your organization or using your product, you need to create a chart of Pain Points. This is a 36 cell graph that superficially details areas where friction (the difficulty of use) arises. The columns are Purchase, Delivery, Use, Sup

  • Understand Where You Are

    You cannot make a smooth successful shift to the Blue Ocean if you don't know where you are currently. That means that you, and your team, need to create a Strategy Canvass. While you are creating your strategy canvass you are actively employing another aspect of Blue Ocean Shift which is the Humann

  • Get Started

    In order to create a blue ocean shift, you have to get started with the basics. Is your organization a Pioneer, Settler, or Migrator? A pioneer is an organization or product that is innovative and brings something new to the market. In itself, it is already in the Blue Ocean Market to some extent be

  • Market Creation Instead of Competition

    It doesn't have to be a bloody red ocean of cutthroat wheeling and dealing in order to be successful in the market. There are 5 Steps: Getting Started, Understanding Where You Are, Imagining Where You Want to Be, Finding Out How To Get There, and Making Your Move, Taking each of these steps into acc

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