Kotler on Marketing: How to Create, Win, and Dominate Markets

by Philip Kotler

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Kotler on Marketing: How to Create, Win, and Dominate Markets

by Philip Kotler


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  • Positioning

    Product positioning is the way in which you tell the world about your product. It's what goes on the packaging, how you advertise, and how your brand is portrayed. There are many different ways to talk to your audience — and finding the right tone that will both resonate with them and also give a tr

  • Target Market

    In the early stages of your e-commerce career, you should find out who your customer base is. It's important to understand how much money they make a month, and what their purchasing habits are. If you can't figure this out, it will be a rough road ahead to growth. Although it's common for startup

  • Testing

    Once everything else is in place then you have to test your marketing success. Gathering data and feedback, taking surveys, making minor changes, and tracking success is all part of testing your work. To succeed you must keep abreast of the ever-changing market and to do so you must test and researc

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