The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

by Joe Federer

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The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

by Joe Federer


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  • Only Relatable Content Attracts People to Social Media

    Some brands try to be hip and funny on social media, but fall flat on their faces. Whether it's the wrong tone or a too-obvious campaign, these brands end up looking more like a clueless old uncle at a house party than the cool kids. As content marketers struggle with creating content that resonate

  • The Format in Which a Meme Is Created Is Just As Important As The Meme Itself

    Think of humor as the delivery vehicle for a punchline. To most effectively deliver a joke, it's important to understand what makes people funny, the key elements of humor and how to use them to make your content funny. Humor doesn't have to be scary or complicated: it's all about delivery. To effe

  • The term “Meme” Originates from Biological Evolution

    The popular concept of a meme, a humorous picture, video, and any other pieces of content that gain popularity online, has been around for decades. It was first conceived by a biologist named Richard Dawkins in 1976. In his book, The Selfish Gene, he explains: Memes are the cultural equivalent of ge

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