Lateral Thinking

by Edward de Bono

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Lateral Thinking

by Edward de Bono


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  • Exposure Is Stimulating

    You often need to move away to a new environment to have a good idea or get inspiration. A random exposure technique can help. Reading a book that has nothing to do with your area of expertise, attending a conference that's associated with a completely different field from yours — these can be done

  • Unexpected Insights Can Be Achieved

    There are two ways of looking at every problem: the way everyone else does and the right way. And it doesn’t always mean starting at the beginning. Sometimes it means starting at the end or even halfway through. Patterns are hard to avoid, but you can break them. Your brain will naturally pay attent

  • Reversal Method and Analogies

    Problem-solving is a creative task, and creative jobs require lateral thinking. Brainstorming gets the ball rolling but takes a short amount of time and isn't the best tool for problem-solving. Other techniques like the reversal method, mind-mapping, and random word association can get people thinki

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