The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

by Daymond John

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The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

by Daymond John


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  • Be Better

    Ultimately, the entrepreneur who starts with nothing has to be better in one or way or another. At its core, business is competitive. That means that whatever market you enter, you need to solve a problem or address a gap that your competitors have missed. Even if you’re doing the same thing as some

  • You Need People

    Most entrepreneurs start solo. When you start a business, you’re wearing multiple hats and playing various roles to stay afloat. That is normal. But because you’re starting with little to no resources, it’s important to leverage relationships that push you forward. Throughout the book, John shares s

  • Authenticity

    A recurring theme throughout the book is the need for authenticity. Creative entrepreneurs know how to set themselves apart so that the lack of capital isn’t their downfall. The power of broke allows entrepreneurs to compete with businesses that may have had a better financial start. Authenticity wi

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